Images flash everywhere; we're all deficient in attention and we quickly scan for what catches our eyes. What a painter puts hours of work into might just be a 0.5 second glance from their audience.
Sound is different.
A team of highly motivated, intellectual, and startlingly humorous individuals working towards a common goal – competing in Europe. I admit I don't have much (any) familiarity with motorsport technology, but after getting to know a few team members within 3 shooting days, it's hard to argue against their inspiring drive. Pun intended.